Pears' legendary soap, and of Eno's fruit salt, which, by sheer
brass and notoriety, and the most disgusting pictures I ever
remember to have seen, has overlaid that comforter of my childhood,
Lamplough's pyretic saline. Lamplough was genteel, Eno was
omnipresent; Lamplough was trite, Eno original and abominably
vulgar; and here have I, a man of some pretensions to knowledge of
the world, contented myself with half a sheet of note-paper, a few
cold words which do not directly address the imagination, and the
adornment (if adornment it may be called) of four red wafers! Am
I, then, to sink with Lamplough, or to soar with Eno? Am I to
adopt that modesty which is doubtless becoming in a duke? or to
take hold of the red facts of life with the emphasis of the
tradesman and the poet?'
Pursuant upon these meditations, he procured several sheets of the
very largest size of drawing-paper; and laying forth his paints,
proceeded to compose an ensign that might attract the eye, and at
the same time, in his own phrase, directly address the imagination
of the passenger. Something taking in the way of colour, a good,
savoury choice of words, and a realistic design setting forth the
life a lodger might expect to lead within the walls of that palace
of delight: these, he perceived, must be the elements of his
advertisement. It was possible, upon the one hand, to depict the
sober pleasures of domestic life, the evening fire, blond-headed
urchins and the hissing urn; but on the other, it was possible (and
he almost felt as if it were more suited to his muse) to set forth
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